YDS Studio is the evolution of Your Decal Shop, a creative family business founded in Auckland in 2012 by Antony and Jess. It began with a handful of wall decals and a big idea: to bring high quality, design led artwork into everyday New Zealand spaces.

Before starting the business, Antony studied architecture and product design, and spent six years in Germany where he became Head of Product Development for one of Europe’s leading interior wall décor companies. His time working with global design teams, artists, and manufacturers laid the foundation for a business built on creativity, technical expertise, and thoughtful design.

Returning to Aotearoa, Antony saw a gap in the market for locally made wall décor that felt high quality, meaningful, and easy to install. What began with a laptop, a roll of vinyl, and a clear vision quickly grew. Jess soon joined full time, and together they built the business from the ground up, designing by day, packing orders at night, and raising their young family along the way.

In 2025, the business became YDS Studio. The new name reflects how far we have come, from decals in spare rooms to large scale commercial projects, collaborations with national brands, and partnerships with architects across the country. While our name has changed, our heart remains the same. NZ made, design first, and proudly family owned.

Today, YDS Studio operates across two well established arms of the business.

One is our commercial studio, where we work closely with interior designers, architects, and project managers to deliver full scale interior and exterior signage solutions. These include children’s wards, retail fit outs, education spaces, workplaces, public buildings, and more. Our signage systems meet durability standards, fire ratings, and environmental certifications, while also delivering visual cohesion and a refined finish that enhances each space.

Alongside this, our online store continues to serve thousands of customers across Aotearoa. Every product is designed and made to order in our studio and couriered nationwide within two to three working days. It is a fast and impactful way to decorate homes and businesses with wall art that is beautifully crafted, easy to apply, and designed to last.

Over the years, we have collaborated with many of New Zealand’s most iconic artists and brands, translating their work into wall decals and murals for both residential and commercial spaces. These partnerships include Flox, Hairy Maclary, Footrot Flats, NZ Post Collectables, the All Blacks, and many more. Each one brings depth, meaning, and authenticity to the environments we help create.

After years of steady growth, we relocated to Hawke’s Bay and now work from a renovated church with high ceilings, modern clean lines, and original character features. It is an inspiring and unique space that reflects our values as a studio. From here, our expanding team designs and manufactures everything in house using some of the best equipment in the world, including wide format water based printers, fine art printers, CNC routers, high precision cutters, and laser cutting systems. Having design and production side by side allows us to trial ideas, refine details, and maintain high standards across every project.

Our work is supported by a network of trusted installation partners across Auckland, Wellington, Christchurch, Hawke’s Bay, and more. No matter where you are in New Zealand, we can help bring your project to life.

In 2023, we were proud to win the Hawke’s Bay Business Award for Sustainability. We were the first business in the signage or print industry to receive this recognition. For us, sustainability goes far beyond materials. We use film made from recycled plastic bottles, turn offcuts into fence posts for Kiwi farmers, ship in recycled packaging, and use environmentally conscious materials like laser cut bamboo and Green Tick certified acrylics. We also provide online installation guides to reduce unnecessary printing and waste.

Our partnership with Resene is another milestone. Our wall decals are now available in every Resene ColourShop across New Zealand. It is a proud moment that reflects our commitment to quality, creativity, and NZ made excellence.

YDS Studio is the bridge between signage and design. We help creative professionals bring cohesion, identity, and visual impact to commercial interiors and exteriors with signage that goes beyond function and becomes part of the story of the space.

We are evolving, innovating, and continuing to lead with sustainable, design focused thinking. And we are just getting started.