The meaning of colour and the impact in your space

Posted by Antony Clark on

The meaning of colour and the impact in your space 

Colour plays a major part in the correct reflection of your brand. This visually obvious yet subtle application has a significant impact on the way a brand is perceived by the public.

We consider colour psychology a lot when it comes to creating our wall decals and customising spaces. This is especially important when we design for commercial areas such as hospitals and healthcare as each colour will provoke different feelings that change the atmosphere. Done correctly, colour can completely transform an environment.

Blue: security, trust worthy, stability, loyalty, wisdom, confidence, trust, friendliness, preservation, courage, science. 

Blue evokes the mind. Serene and calming, it is the colour of clarity and communication. Blue has been shown to be the most common favourite colour among the world’s population. It is seen as a sign of stability and reliability. That’s why Your Decal Shop logo is blue!

Green: wealth, money, Calming, trees, ambition, endurance, healing, calm, generosity, natural, completion, and protection.

The colour green is the easiest on our eyes because it requires no adjustment when it hits the retina. It’s therefore calming, restful, and pleasing. Sitting comfortably in the middle of the spectrum, green is the colour of balance.  It represents nature and for this reason it’s a reassuring colour.

Red: energy, power, vigor, leadership, courage, passion, activity, joy.

Yellow: optimism, childish, freshness, law, education

Pink: romantic, feminine, love, beauty.

Orange: cheerful, passion, pleasure, enthusiasm, fascination, creativity, fun.

Black: powerful, mysterious, elegance, sophistication, functionality.

Black is the total absorption of all colour. It is a symbol of power. It is essentially the absence of light, which gives it its ominous overtones. Black is timeless and effortlessly stylish. It is the colour of sophistication.

If you considering decorating your space with wall decals or need help with your branding, reach out to us at info@yourdecalshop.co.nz, we’d love to chat.

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